I’m Eyal

I'm a senior product designer based in The Netherlands, with 9 years of experience across complex B2B SaaS products and dual-sided platforms. I work early in the process, shaping how problems are defined before a single screen gets designed. Discovery, asking the right questions, influencing the roadmap; that's as much my job as the craft itself.

What actually sets me apart is my analytical mindset. I define and introduce measurement infrastructure at companies where none exists, build the feedback loops to track whether design decisions actually worked, and use that data to influence roadmap priorities and make the ROI of design visible to the business.

I've worked as a sole designer, in small teams, and as a manager of six across a 17-app portfolio. That range means I can hold the strategic conversation in the boardroom and get into the interaction detail in Figma without losing either thread. For a business, that translates to a designer who can operate at the level the situation demands.

But enough about my work-self. Here is a bit about the man behind the beard. I met my wife Sara in the Netherlands when I moved here, and we have been building our life together ever since. We have two cats, and in the past few months we became homeowners and first-time parents to our son Eli. I have also fully embraced all the generic dad-in-his-30s hobbies: flipping burgers, brewing a good cup of coffee, traveling and capturing it through photography, playing guitar, and recently picked up 3D printing. I never lose to a scalper when concert tickets drop, and I will happily rock out alone if no one is free. And once Eli is old enough, I plan to share my love for aviation with him and take him plane spotting at Schiphol.