Country Test Redesign
Personality Test Redesign
Role: UX Designer
Design Tools: Sketch
Time Frame: 1 sprint each
Design Tools: Sketch
Time Frame: 1 sprint each
Brief
Improve the conversion rate from each landing page to the main Mastersportal platform.
Original Designs
Country Test - Before Redesign
Personality Test - Before Redesign
Process
The challenge for each page was slightly different. For the Personality Test, the content of the page wasn't prioritised and digestible, while on the Country Test we lacked a visual layout and additional entry points to allow for better conversion to the main platform.
I therefore started with creating an information hierarchy, to assess the types of content and information to appear on both pages and proceeded to prioritise them in relation to our conversion priorities.
Once that was ready, I continued to create multiple design variations and held design critique sessions to gather input and iterate.
Impact
Unfortunately this project was done in my last weeks at Studyportals, thus I wasn't around to find out the impact we had on the main KPI with the team after the implementation was completed.