iOS
Platform
Experience Design ManagerÂ
&Â Product Designer
Role
Overview
Impala Studios is a global leading European mobile media publishing, content creating, technology powerhouse. They have a portfolio of 20+ apps, which are created based on market insights and opportunities.
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Impala Studios produces apps in various product categories, such as, calculators, weather, flight, alarm clocks and entertainment. Millions of consumers worldwide enjoy their top-ranked apps daily, and their consumer base is growing every day.
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Impala Studios produces apps in various product categories, such as, calculators, weather, flight, alarm clocks and entertainment. Millions of consumers worldwide enjoy their top-ranked apps daily, and their consumer base is growing every day.
The company's main source of income is advertisement, while they are on a journey to transform the business into a product driven one, to enable a healthier income balance between advertisement and subscriptions.Â
Team Setup
​​​​​​​During my time at Impala Studios I took on various roles, however most of my time there I was a manager of the design department. At the start, the design and UX departments were split and I was managing the UX department.Â
Three months into my role as manager, I was asked to combine the two departments. That is when the Experience Design department was formed. At first the department consisted of Product and Marketing Designers which was a total of 5 designers. Later we also added a Data Analyst to our department.Â
In my last two months I decided to fulfil the role of a Product Designer, as I realised I missed designing.
My Key Contributions
When forming the Experience Design department, together with the team we advocated for and introduced a number of changes:
• Created & align design strategy to company strategy together with design departmentÂ
• Distributed Product Designers into cross-functional teams with developers and            marketeers
• Opened up the design process to include developers earlier in the process
• Introduced stakeholder feedback and management into the design process
• Introduced version control system
• Hired a Data Analyst, and established a data-informed culture with data processes in       place
• "The Flight Tracker redesign" 2019-2021 (as interim Product Manager/XD Manager)
• "The Weather" improve affordability & usability of location change functionality (as         Product Designer)
Project Highlights
The Flight Tracker
The Weather