Web
Platform
UX Designer
Role
Overview
Studyportals is the largest high education platform in the world, receiving over 3 million users every month.
Users can search and explore over 50.000 programmes, add favourites, read reviews and use Best Fit. This tool recommends programmes based on their preferences and background.
Studyportals holds a huge amount of content. It hosts pages for universities and their programmes, but also about cities, disciplines, visa guidance and work permits.
Users can search and explore over 50.000 programmes, add favourites, read reviews and use Best Fit. This tool recommends programmes based on their preferences and background.
Studyportals holds a huge amount of content. It hosts pages for universities and their programmes, but also about cities, disciplines, visa guidance and work permits.
Its users are both students and universities, while universities are also clients of Studyportals.
Team setup
Studyportals runs in a Scrum/Agile workflow, where each UX designer works in a scrum team. Thus, designers act throughout the whole process, from user research to visual design.
Outside of the scrum team, the team joins forces for over-arching research, product design, and sharing knowledge via workshops and other sessions.
Outside of the scrum team, the team joins forces for over-arching research, product design, and sharing knowledge via workshops and other sessions.
My key contributions
• Best Fit: two major redesigns, usability improvements, experimentation, increasing conversion
• User journey: uncovering business opportunities and improvements by mapping student and university journeys
• SEO improvements: revamping pages to bring users closer to their desired content
• Experimentation: continuous experimentation to increase engagement and registration
• Onboarding design sprint: guide users through the daunting process of finding the. right programme
• Landing page redesigns: increase conversion to platform from Country & Discipline. test landing pages
Project Highlights
Click the images below for more details
Best Fit - The secret to a good dropdown: a test case
Landing page redesigns - Country & Discipline tests
Best Fit - matching students with their dream programmes