At StudyPortals I worked as a UX Designer part of a Scrum team comprised of a; PO, 2 front-enders and 2 back-enders on the Best Fit tool optimised for responsive web. The tool is a way for users to gather how well they match with a specific Masters programme abroad based on their past academic experiences and budget. This information is gathered through a series of questions, where as you can imagine, drop-off rates were our mortal enemy. Users are students but customers of the company are universities, posing interesting challenges balancing B2C with B2B elements. The article focuses on how I turned the tool completion rate from 65% to above 90% by focusing on improving usability and interaction with the most prevalent input method of the tool: dropdowns. I’m particularly proud of this one, as the company was also awarded the PIEoneer Digital innovation of the year award for our work on the tool in 2018.

Click on the button below to read the article, published by Bootcamp.